There are over a million reasons posted in articles, comments or blogs concerning the relevance of proofreading on the Internet. It is a valuable reminder and it’s an easy process to accomplish. It only takes caring and time.
Sometimes even after proofreading our own material, we can miss seeing an error that needs to be improved. It’s a good idea to perhaps consider having a friend or family member read your material because another pair of eyes can pick up on something that might have been overlooked.
More than once, I sometimes gasp after I see a word I inadvertently omitted, so I’m thankful I have those extra minutes to quickly edit a necessary correction! I make mistakes also and sometimes after waiting a day and going back to reread, I catch something I overlooked.
Proofreading is not limited to large articles; it could involve a three-line poem also. When you read a paper version of your local newspaper, think how many eyes have to go over that favored article you read and share with others. Sometimes two or three editors go over an article because it’s a reflection of the newspaper’s standards and quality value. If this same newspaper continues to print great newsworthy articles, their readership is affected in a positive light.
If you’re producing material posted to the Internet,
by proofreading, the quality of your material will be enhanced.
Once you have read your material, step away from it for awhile, then come back and read it again before posting or submitted it.
Reading an article out loud is always a good idea because sometimes an error, misplaced word or comma can be spotted using this method.
Once you have your written piece, and especially if it’s not brief, print it out and read it because oftentimes mistakes can be picked up as you’re reading it off paper. Edit on paper and then make the corrections on the computer. You might be more prone to edit and fix when you see your material on paper.
Don’t ever solely rely on spell-check because sometimes it can replace a word with a word you don’t want as you might inadvertently tell it “yes,” or it can overlook a word that might be spelled correctly, but may be used out of context, i.e., there, their or wear and where.
Let’s say you spent six hours writing fantastic content for an article. You didn’t rush and you previously performed all your research, so you’re ridiculously pleased with what you wrote. You have great images to accompany your piece too. Writers by profession or by passion, and writers who are meticulously perfectionists will note to themselves any error caught while reading. Whenever I see an error, I always feel I need to communicate same so the content will shine for the writer. If there is only one error, it can be let go especially if the content is amazing. If, however, there are errors in every single paragraph, sometimes a reader will not want to finish the piece and if the reader stops reading, odds are time won’t be spent on sending you any wow comments.
If you write for a blog or site, it’s very important to produce something well-written because not only does it reflect on your abilities, it also is a reflection of the blog or site to which you bring contributions. Everything you write, every e-mail you send, any material to which you send to someone or input somewhere should always be proofread. This adds to the quality of anything you produce in written language. And, you want to shine, right?
Let’s say a marketing agency is requested to brainstorm some great ideas on how to generate awareness about not driving while severely intoxicated. So, this agency will embrace similar marketing strategies as if it were marketing a product, but in this instance, it is working to achieve something unique with the way people think and behave, i.e., “don’t drink and drive.” This type of societal marketing benefits a large group of people. It helps to change their attitude in the way they approach the pattern or habit of drinking and driving and, of course, the underlying message is that it just isn’t a good act to practice. Hence, “social” marketing.
Other similar subjects relating to society could include any bad habit that needs to be broken, let alone ever started. This agency is attempting to cause some good things to happen for those who make up society. Although a state’s campaign such as the state I live in, may not have had to hire an agency to create an idea to run language on lit up signs above the highways regarding seatbelts–“Click it, or ticket.” This is an encouragement and it’s the law. They are encouraging you to change a habit, and one which could potentially save your life some day.
Importantly, social marketing is intended to help society as a whole and to bring about some positive changes. The societal marketing concept is a combination of running a campaign that includes both making a profit and doing something good that benefits society such as producing a nice health product they can buy. More information on this field is below.
The sign below is an example of social marketing.
The stop sign symbol is the unspoken word for “Stop, don’t do this.”
Take an image of a cigarette and add text that states, “STOP,” and you have an idea for a social marketing campaign.
Is Social Marketing the Same As Social Media?
The answer to this questions is no. Social media is electronic communication that can consist of content on or within any of the following examples:
1. Blogs such as WordPress;
2. Sharing photos on sites such as Photobucket;
3. Music or personal videos made and disbursed on YouTube; or
4. Sharing information on sites like Facebook.
When a company uses these type of mediums to grab the public’s attention to market their products which in turn produces sales, this is commercial marketing, but could also be referred to as social media marketing. For example, if a potato chip company creates a page on Facebook for the purpose of wanting visitors to remember that page, that company will work hard to create a brand name that will be embedded in future customers’ minds and hopefully generate sales. This action is also basically commercial marketing to increase financial value to the chip company. It also helps to establish a relationship with consumers. Let’s face it, there is an emotional attachment when engaging in communication on Facebook and smart marketers know this.
With social marketing, however, a group of people or an organization can use the similar marketing techniques as a commercial marketing agency might use, but the benefit is not intended to have the same outcome. It’s not geared towards just making profit; it’s looking to influence listeners or readers to act—change a behavior that focuses on something good for either a whole community, society or the environment. This being said, though, let’s say there is a company in your neighborhood which in the daily course of its business sells plastic cups for a profit, which does use commercial marketing. The cup company might decide to run a campaign where a percentage of their profit per bulk order of cups, for example, be donated to the XYZ Company that is trying to persuade people to stop drinking and driving. Maybe they’ll run ads on billboards with images of totaled vehicles to help create awareness of what message they are trying to achieve. This blends the commercial aspect as well as an added value of social marketing.
To recap, we have social media, social media marketing and social marketing. Target Style, for example, markets on Facebook. Remember, one of the primary goals of businesses being on Facebook outside of increase sales is to build a relationship with their customer base. These businesses want you to “like” them. Think of how many things you have seen on Facebook and noticed how many people are following something, like Tourism Island, which I do follow. You see it has thousands of people following it, so you join in. Yay! I’m going to follow too!
When you want to benefit society in some manner by lifting your reader or listener’s awareness to cause a behavioral change or even an attitude, and all for the good, this is social marketing. Social media can be used for social marketing, but remember they are separate fields. In short, social marketing is composed of goals which can bring about social change. Think of it as a campaign driven to make a difference for the good in society.
Imagine a type of behavioral change that could change your community or even a greater part of society as a whole. Where there is a societal goal that generates a lot of positive effects, this is social marketing. Think about the environment—does your neighborhood have standing recycling bins? This might have been part of a campaign to influence a behavioral change to recycle for the benefit of many neighborhoods which compose a piece of the environment. Social marketing involves a strategy to create change in society. It involves a plan wherein the goal is to try to influence people to respond. People involved with this type of marketing know who they are marketing to very well. This is closely connected to social marketing concept discussed below.
Jessica Rogers, Adjunct Marketing Instructor at Texas A&M University-Commerce and Southern New Hampshire University recently wrote on the socialmedia todaypage:
“Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job postings requiring social media skills have gone up 87% from 2011-2012; there is now demand for proven social media professionals.”
When your family vacation is placed on YouTube, that’s social media. When a company uploads a video to persuade consumers to change a behavior, that’s social marketing. (Source: http://photobucket.com)
A great example for a platform for social media marketing is … you guessed it … Facebook.
Oh…More Confusion—What is Societal Marketing Concept?
Okay, this is related to consumer marketing; however, the focus is on vendors who are providing a much better product for their consumers. This, in turn, benefits the well-being of society. The overall idea of societal marketing concept is to have those who market to the public take into consideration what is socially good for the public. A company utilizing this concept in which it creates a strategy to build a relationship with their consumers or potential consumers. It almost sounds like a win-win scenario if the company is increasing its sales and employs this concept for the betterment of their consumer base. They can be giving consumers something they want, but they also have to ensure that this “want” is towards their well-being.
The company, then, can become successful in a number of ways outside of just increasing their sales. They become popular by increasing awareness of their brand(s) and because the product(s) is good, consumers will return building that solid base. This really helps to build a strong relationship between the goal of the company and the customers looking for their products. Bear in mind, though, these products are designed to benefit their customer base with something good which also folds over into society as a whole.
A Good Example of Societal Marketing Concept–Companies Producing Organic Foods
Companies who market organic foods not only make a profit, but they are also performing a service to the public by providing healthier foods. (Click here for source.)
“I [do not] get people, like they all want to be watched, to be seen, like all the time. They put up their pictures online and let people they [do not] like look at them! And people they’ve never met as well, and they all pretend [to] be shinier than they are – and some are even posting on like four sites; their bosses are watching them at work, the cameras watch them on the bus, and on the train, and in Boots, and even outside the chip shop. Then even at home – they’re going online to look and see who they can watch, and to check who’s watching them!” — Jenni Fagan, “The Panopticon”
A good journalist will collect facts, research and investigate the subject matter and based on a unique style, formulate language that tells a story. A story that will grab the reader to such an extent that both the unique style as well as the story are remembered and recommended. In this day and age, however, gone are the days where a paper landed on your doorstep bringing you the main source of news you looked forward to reading with your morning coffee.
What is Journalism?
I define journalism as language depicting news or presenting information through the media in one hand, or the study of such language in the other hand. Good journalism involves the style of presentation, the way language is painted across the page, or presented through any source on television or radio. A good journalist will collect facts, research and investigate the subject matter and based on a unique style, formulate language that tells a story. A story that will grab the reader to such an extent that both the unique style as well as the story are remembered and recommended.
Function No. 1 – Information
With the Internet, anyone can publish anything whether it’s self-publishing, posting videos or pictures, writing blogs, commenting on blogs written by others, or generating a website that allegedly has all the answers. Gone are the days where a paper landed on your doorstep bringing you the main source of news you looked forward to reading with your morning coffee. Gone are the days where people relied solely on local news channels for their daily reports because cable news running 24/7 became a major competitor.
With all the current methods of contributing to the supply of information whether it’s trendy or simply trying to meet public demand, we’re in a fast paced society and I always wonder if some stories used to be a bullet point list of facts tied to a good photo and there you go. All anyone has to do in today’s world is read the news on a favorite site and if it’s worth sharing, right-click, copy, and paste it in an e-mail, blog or social website. I also wonder if deep investigative reporting still pounds a good journalist’s heart.
Readers with a short attention span can capture a dozen images on the Internet and already know the story just by reading captions and not all these images necessarily depict high quality photojournalism. The point is, however, these readers don’t need to read the whole story.
Make an announcement on the Internet, and it spreads like wildfire and immediately becomes news. But, was it factual and was it verified? There doesn’t even have to be more than three paragraphs supporting the announcement. Does that mean an interested reader has a short attention span?
The Internet continues to effect print media. The really good journalists must feel challenged in today’s society with the subject matter they have to work with to produce an acceptable piece that will invite and interest their readers. I can imagine the pressure they are under just to deliver good news that is highly viable.
Function No. 2 – Increasing Public Awareness
A good journalist who is well-trained will gather up facts, information and research and write on subjects to increase awareness amongst readers of all demographics. A good journalist will develop personal style so it even becomes recognizable with a readership base.
What has been referred to as citizen journalism is a means where communication on a variety of subjects soars through social media.
According to turnyourtvoff.com, author, Robert W. McChesney, states in his book,The Problem of the Media, that
“Democratic theory posits that society needs journalism to perform three main duties; to act as a rigorous watchdog of the powerful and those who wish to be powerful; to ferret out truth from lies; and to present a wide range of informed positions on key issues.” McChesney also stated that “Each medium need not do all these things, but the media system as a whole should make this caliber of journalism readily available to the citizenry.”
Function No. 3 – Interpretating the Facts
People generally believe what’s in a newspaper because it’s printed language. It’s healthy to question what is read as information is gathered from different resources before establishing an opinion. A reporter tries to provide facts in such a manner so as to persuade the reader to interpret the information based on the way it’s being delivered. A good reporter needs to also be able to verify gathered facts.
An article run on time.com in November 2010 entitled The End of ‘Objectivity’ written by James Poniewozik concluded with an appropriate closing:
“The days of pretending that journalists are dispassionate infobots are ending. And that’s good: trust built on openness is stronger than trust built on an agreed-upon fiction. We are seeing the death throes of the unsustainable concept of ‘objectivity.’ Long live the real thing.”
Function No. 4 – Encouraging Decisions, Influencing Change & Shaping Public Opinion
Whether it’s print media or an on-line source, buyers are influenced very much so by advertising, alone, e.g., hair styles, trendy seasonal wardrobes, and many, many other products such as pet food. People do believe what they see in print, so language is a good tool of persuasion, marketability or manipulation, whatever term you frequent the most.
Think about how the public mindset was transformed during and immediately after the September 11 attack by the mass media. This circumstance greatly influenced change for many people regardless how complacent many others have become. This circumstance also shaped a lot of opinions as a result and those opinions have evolved. The media journalistic reporting each anniversary is absolutely incredible, but they also have the time in between anniversaries to prepare.
With elections coming up and all the effects which are reported on routinely will very much so encourage the public who they might consider voting for by providing facts and drama. Watch the behavior of all the cable news network channels to gather your information, however, before deciding.
I realize not every person has cable news. Every time I watch local news, these channels help shape my opinion not to watch them anymore because it’s utterly poor reporting and depressing. It’s like they are reading headlines that almost always seems to involve a death. And, oftentimes, it doesn’t seem to be a high enough overview of what’s actually going on in the world. I promote cable news and reading everything on the Internet (a reputible site).
Function No. 5 – Entertainment Journalism
Two years ago, writer Rick Ellis had an article on allyourtv.com entitled, “The Sad State of Entertainment Journalism,” with an opening paragraph that reads:
“When people ask me what I do for a living, I usually tell them I’m a journalist. I don’t describe myself as an entertainment journalist, even though that title covers the bulk of my output over the past decade. Calling yourself an entertainment journalist has roughly the same intellectual heft as describing yourself as the writer of a line of Angelina Jolie trivia books.”
When he discussed sensationalism of specific entertainment shows to increase ratings, it’s really the formula these programs follow in giving viewers what seems to appear what they want. Ellis’ argument was essentially that it’s not really great journalism.
Entertainment journalism, however, has been growing at a high speed, but I think that’s attributed to the fact we live in a pop culture society that is purely entertained by media coverage of favorite actors, singers, etc., which isn’t trying to go out on a limb to redefine news or good quality reporting. One anecdote would be if you want a really great hamburger, you grill it yourself and if you want something mediocre, there’s a drive-thru on every corner now. Perhaps the silver lining is the fact a reporter has the opportunity to meet a lot of celebrities.